May 7, 2020 Zoom–Leona Long–Creating Award-Winning PR Campaigns on a Budget

Join Alaska Professional Communicators for a behind the scenes look at “Indigenous Visible,” a public relations campaign by the College of Rural and Community Development in the University of Alaska Fairbanks. This campaign, created by speaker Leona Long, won a 2019 Silver Anvil Award of Excellence in the government section of the “Most Effective Campaign on a Budget $5,000 or Less” category, presented by the Public Relations Society of America in New York City.

The first PR effort for UAF’s rural campuses and Alaska Native programs, Long’s campaign shared positive stories about Alaska’s Indigenous peoples. In the Zoom presentation, you will learn:

• Tips on low-budget campaigns
• A different approach to communications research
• Highlights of an ongoing PR campaign that has won national awards, including four from National Federation of Press Women
• The benefits of entering communication contests

Long is the manager of news and content for the University of Alaska System Office of Public Affairs in the University of Alaska System. Before moving to Alaska, she worked in Los Angeles where she interned at three television stations, worked for a health care PR agency, and was a lead writer for Long Beach Magazine.

Long has donated more than 300 hours of pro bono PR counsel and tactics to Interior Alaska Native villages. She has presented at conferences and contributed to First Alaskans magazine. For more information, visit www.leonalong.com.

Photo of Leona Long with Award

Leona Long

Posted in Events, Speakers.