Feb. 4, 2016–Sarah Leonard–Marketing Alaska’s Travel Industry in a Climate of Diminishing Funds

Sarah Leonard is the President & CEO of the Alaska Travel Industry Association – the state’s leading membership trade association for the travel industry in Alaska. Sarah has an extensive educational and professional background in tourism management with a Master’s of Science (MS) degree in recreation management and tourism from Arizona State University. She earned her Bachelor of Art’s degree from the University of Wisconsin-Madison in Journalism with a special emphasis in public relations.

Sarah joined ATIA after serving in senior philanthropy positions for early education and conservation nonprofits in Alaska. She has been involved in promoting Alaska’s wildlife, cultural and natural resources for over a decade through her time as the Statewide Watchable Wildlife Coordinator for the Alaska Department of Fish and Game and as the Executive Director of the Alaska Wilderness Recreation and Tourism Association (AWRTA). Ms. Leonard also was one of the founding leaders in Adventure Green Alaska, an Alaska-based certificate program designed to highlight environmentally friendly tourism practices in response to increased consumer demand.

Sarah Leonard

Sarah Leonard

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